Comments on: Thinking outside the social media (makeup) box

By: Welcome, PRConsultantsGroup! | Social Media Mentoring

Welcome, PRConsultantsGroup! | Social Media Mentoring — Thu, 28 Jan 2010 18:49:30 +0000

[...] the conversation Don Lafferty on Thinking outside the social media (makeup) boxadmin on Thinking outside the social media (makeup) boxPromoGeorge on Thinking outside the social [...]

By: Don Lafferty

Don Lafferty — Mon, 25 Jan 2010 19:20:41 +0000

Great example, Colleen.

At minimum, tactics like this enlist satisfied customers to become brand spokespeople at a very personal, very powerful level.

At best, the micro-celebrity and shared value covenant created by tactical campaigns like this have exactly the channel and the horsepower to help brands produce and proliferate that tremendously valuable word of mouth endorsement which really is the juice we want clients to get when marketing in the social environment.

By: admin

admin — Mon, 25 Jan 2010 18:53:48 +0000

Thanks for commenting, George. Yes, even Macy’s (where I saw the Estee Lauder promo event) is getting in on the Twitter and Facebook action. Just plastering links to your Twitter and Facebook accounts isn’t enough. You’ve got to be creative about your use of social media:

http://socialmediamentoring.com/wp-content/uploads/2010/01/IMG_1134.jpg

By: PromoGeorge

PromoGeorge — Mon, 25 Jan 2010 17:12:31 +0000

Wonderful examples – the indirect approach is best in my opinion, as Colleen said there are too many websites with massive flashing icons, trying to jump on the boat.

We run networking groups, and I think we will ask our attendees to go to our photo galleries on Facebook and tag themselves, too. Excellent idea!

By: Colleen Pence

Colleen Pence — Mon, 25 Jan 2010 17:02:34 +0000

Cori,

I love your example of the music society’s tactic for gaining fans on Facebook. As social media becomes more and more commonplace in our everyday lives businesses and marketers must come up with unique approaches to get people to pay attention to their efforts and messages.

Only the most creative angles will succeed!

By: Cori

Cori — Mon, 25 Jan 2010 16:57:24 +0000

Thanks for sharing this example! Businesses can truly engage people in social media – and promote their products/services – when they offer prospects real value.

I recently heard an example of how a local music society promoted its Facebook page without ever asking people to become a fan. They took pictures of attendees at an event and posted them on Facebook. Attendees were encouraged to visit the page and tag themselves. As people went online to find and tag their photos, all their friends became aware of the music society’s page.

Another smart move like Estee Lauder.