Comments for Social Media Mentoring

Comment on Thinking outside the social media (makeup) box by Welcome, PRConsultantsGroup! | Social Media Mentoring

Welcome, PRConsultantsGroup! | Social Media Mentoring — Thu, 28 Jan 2010 18:49:30 +0000

[...] the conversation Don Lafferty on Thinking outside the social media (makeup) boxadmin on Thinking outside the social media (makeup) boxPromoGeorge on Thinking outside the social [...]

Comment on Thinking outside the social media (makeup) box by Don Lafferty

Don Lafferty — Mon, 25 Jan 2010 19:20:41 +0000

Great example, Colleen.

At minimum, tactics like this enlist satisfied customers to become brand spokespeople at a very personal, very powerful level.

At best, the micro-celebrity and shared value covenant created by tactical campaigns like this have exactly the channel and the horsepower to help brands produce and proliferate that tremendously valuable word of mouth endorsement which really is the juice we want clients to get when marketing in the social environment.

Comment on Thinking outside the social media (makeup) box by admin

admin — Mon, 25 Jan 2010 18:53:48 +0000

Thanks for commenting, George. Yes, even Macy’s (where I saw the Estee Lauder promo event) is getting in on the Twitter and Facebook action. Just plastering links to your Twitter and Facebook accounts isn’t enough. You’ve got to be creative about your use of social media:

http://socialmediamentoring.com/wp-content/uploads/2010/01/IMG_1134.jpg

Comment on Thinking outside the social media (makeup) box by PromoGeorge

PromoGeorge — Mon, 25 Jan 2010 17:12:31 +0000

Wonderful examples – the indirect approach is best in my opinion, as Colleen said there are too many websites with massive flashing icons, trying to jump on the boat.

We run networking groups, and I think we will ask our attendees to go to our photo galleries on Facebook and tag themselves, too. Excellent idea!

Comment on Thinking outside the social media (makeup) box by Colleen Pence

Colleen Pence — Mon, 25 Jan 2010 17:02:34 +0000

Cori,

I love your example of the music society’s tactic for gaining fans on Facebook. As social media becomes more and more commonplace in our everyday lives businesses and marketers must come up with unique approaches to get people to pay attention to their efforts and messages.

Only the most creative angles will succeed!

Comment on Thinking outside the social media (makeup) box by Cori

Cori — Mon, 25 Jan 2010 16:57:24 +0000

Thanks for sharing this example! Businesses can truly engage people in social media – and promote their products/services – when they offer prospects real value.

I recently heard an example of how a local music society promoted its Facebook page without ever asking people to become a fan. They took pictures of attendees at an event and posted them on Facebook. Attendees were encouraged to visit the page and tag themselves. As people went online to find and tag their photos, all their friends became aware of the music society’s page.

Another smart move like Estee Lauder.

Comment on Welcome, Small / Minority / Women and Veteran Business Owners! by Colleen Pence

Colleen Pence — Fri, 11 Dec 2009 13:30:11 +0000

Linda, we’re so glad you enjoyed our session. Please leave any questions you have in this comments section and we are happy to answer them for you!

Comment on Welcome, Small / Minority / Women and Veteran Business Owners! by Consignment Pal Resale Directory

Consignment Pal Resale Directory — Thu, 10 Dec 2009 19:01:28 +0000

You guys were such a hit at the #smwvbo!! Fantastic job telling us about Social Media, especially Twitter.

Linda

Comment on San Antonio Businesses on Twitter by All of SA

All of SA — Mon, 17 Aug 2009 20:54:54 +0000

This site is very well done, we look forward on following you.

Comment on Social conversations are the new case study by admin

admin — Mon, 10 Aug 2009 19:23:55 +0000

You’re right, Maria, the basics of conversation and communication haven’t changed. It’s all about connecting. But the methods and ways in which we’re able to talk to each other have grown exponentially.

It’s important to know how and where others are talking about us and/or our brands so we can actively and, as Alicia mentioned, proactively contribute to those conversations.

Thanks for your comments, Maria and Alicia!